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In November 2011, GANT returned to Yale and opened the GANT Campus Store. To celebrate our homecoming, we re-launched the Yale Co-op shirt, with the same features and attention to detail that made it so popular with the hip campus crowd of the 1950s.


THE YALE CO-OP SHIRT comes in 10 basic and 4 seasonal styles. The basic shirts are made of 100% cotton semi-lightweitgh Archive Oxford cloth in solid, bold stripes and Tattersall checks.


THE COLLAR

A big thing with the GANT shirt was the button-down collar. Originally a British innovation, the button-down was designed to keep the collars from flying in your face during polo matches. The style was becoming very hip in the early ’50s but no manufacturer had yet caught on to the trend. GANT was the first to introduce a button-down shirt on the mainstream US market. Another important detail was that the collar was non-fused, giving it its famous roll and completing the casual look of the shirt.



MINOR REVOLUTIONS

GANT came up with a number of innovative tailoring features, several of which can be found on the Yale Co-op shirt. Found below the collar in center back is the locker loop, originally created so you could hang your shirt on the hook inside a sports locker and keep it wrinkle free. The students however soon found further use for it. In the ’60s when a Yale guy was going steady, he removed the loop as a sign that he was taken – his girl would, in turn, wear his college scarf. Below the locker loop you’ll find the box pleat, designed to enhance freedom of movement. And last but not least, is the neck button on the back of the collar to keep the tie and collar in place.

Yalies on Style


BEN

ALLENTOWN VIRGINIA

Ethics, Politics and
Economics Major

class of '12
Yale Archive Oxford Shirt

"The closest I have to a style icon would be John Kennedy, Jr. Even in formalwear, he managed to keep a certain sportiness about him, without sacrificing timeless taste."

 

TOMAS

MCLEAN, VIRGINIA

Ethics, Politics and
POLITICAL SCIENCE MAJOR

class of '13
Yale Archive Oxford Shirt

“I would say I’m really into the ’80s preppy skiing fashion. I like how my dad dressed back in the day.”

 


JOHN

PRINCETON, NEW JERSEY

Ethics, Politics and
Economics Major

class of '13
Yale Archive Oxford Shirt

"While preppy is certainly a common style here at Yale, I think generally, people dress true to who they are and how they feel. Yale has a strong tradition of open-mindedness and free thought, and such an environment fosters a diverse and eclectic campus-wide sense of style.“